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Japan's Lexus and Its Pursuit of Perfection

In the 80's the Americans were leading the luxury cars market. The Japanese, however, were planning to put an end to their domination. Toyota Motor Corporation's luxury car division, Lexus, known to the United States in 1989, was soon recognized as one of the best sold premium cars, globally.

A Most costly Road to Perfection

The company's history is certainly interesting. Lexus started as the F1 project, a secret plan to develop the world's best luxury vehicle. The first of this kind was Lexus LS 400, which took considerable time and resources to create. The operational centers are located in California and Belgium. The Lexus experts have been observing closely the American lifestyle in order to know what would surely sell. To produce the first Lexus, the whole investment was of $1 billion and 24 engineer teams were involved, along with about 2000 employees. A total of 450 prototypes were created until the Lexus perfection was reached.

Design Uniqueness and Technological Improvement

Lexus had nothing in common with the already well known Toyota designs. Apart from its exterior, the cars were silent, reliable and ergonomic. Moreover, the models were also powerful. With the introduction of the Hybrid Drive system, the Lexus sales increased even more.

Constant Growth

In the 90's, Lexus not only reached the peak position for its sales in America, but also redesigned many of its models. While thousands of dealers were interested in the franchise, only a select batch of 121 were chosen. Lexus released the SC400 coupe and the ES 300 sedan in 1991 and later the LX 450, which represented the entry into the sport utility market segment. The letter one was based on Toyota's Land Cruiser 100. 50 countries already knew Lexus by 2007. Surprisingly, the home market in Japan saw it only in 2005. The current Lexus lineup is as follows:

  • IS Series

  • LS Series

  • RX Series

  • The LF-A avant-garde concept cars.

Recent Year Developments

In the past years, the company has been directing its efforts towards the hybrid vehicles segment. Thus, one year after its anniversary, Lexus launches the CT 200h, a premium compact hybrid. In 2011, the GS 350 shows the new look for Lexus. Within the same year, the world gets to know the GS 350 SPORT model, followed in 2012 by LF-LC, GS 450h, LS 460 F SPORT, ES 300h hybrid sedan and the LFA. The 3rd generation IS sport sedan premiers in 2013 and the 1st Lexus Design Award announces its winners, which has called for the innovators of the future.

Latest Lexus news

Lexus, the first premium luxury import from Japan


2013-11-30 00:14:33

Lexus cars are manufactured by Toyota Motor Corporation in its luxury vehicle division. This Japanese luxury car was revealed to the world in 1989, US is being the first country to see it. It has become the largest selling Japanese premium car all over the world. The car is bracketed under 10 top selling global brands to come from Japan and has a huge market of 70 countries across the world.

Lexus, the top selling Japanese luxury car


2014-01-12 00:31:56

Lexus was the Japanese answer by Toyota Motor Corporation to the world of luxury cars. The brand is now the top selling Japanese luxury brand in the world. The brand mainly competes with Acura Honda, Infiniti of Nissan and Audi of Volkswagen and to some extent Ford’s Lincoln and GM’s Cadillac.

The unprecedented success of Lexus Luxury Cars


2014-01-16 23:06:46

One that the American’s would have never envisaged few decades back was a Japanese domination in the sphere of luxury cars in their country. Fed on the Lincolns and Cadillac the country suddenly woke up to see a new star arriving in the horizon in the name of Lexus engineered by Japanese auto manufacturer Toyota.  

Lexus GX 470-Car dominating on style and features


2014-02-07 02:15:43

Being a familiar model, the car Lexus GX 470 traces its days back to 2002. The car being the mid-size SUV and a 5 door SUV, the engine of the car is 4.7L based. Also, the car is equipped with 5speed automatic transmission. The car possesses V8 engine. Being the car introduced in the first generation, this car is certified as ultra low emission vehicle. 

2014 Lexus ISF – A New Passion Thrived


2014-02-21 11:11:07

The Lexus is always known for its breathtaking model that gradually takes over the Market, outwitting all of its rivals with its extraordinary outlook comprising Hi-Tech PowerTrain in its body frame. The new 2014 ISF takes this trend one step ahead to present a lavish Sedan with Luxury and Style. 

Lexus models list:

ImageModelYears
Lexus CT 200h 2011-2013
Lexus ES 300h 2013-2013
Lexus ES 350 2007-2013
Lexus GS 350 2007-2013
Lexus GS 450h 2007-2013
Lexus GX 460 2010-2013
Lexus HS 250h 2010-2012
Lexus IS 250 2006-2014
Lexus IS 250 C 2010-2013
Lexus IS 350 2006-2014
Lexus IS 350 C 2010-2013
Lexus IS F 2008-2013
Lexus LFA 2012-2012
Lexus LS 460 2007-2013
Lexus LS 600h L 2008-2013
Lexus LX 570 2008-2013
Lexus RX 350 2007-2013
Lexus RX 450h 2010-2013
Lexus ES 2501990-1991Lexus ES 3001992-2003
Lexus ES 3302004-2006Lexus GS 3001993-2006
Lexus GS 4001998-2000Lexus GS 4302001-2007
Lexus GS 4602008-2011Lexus GX 4702003-2009
Lexus IS 3002001-2005Lexus LS 4001990-2000
Lexus LS 4302001-2006Lexus LX 4501996-1997
Lexus LX 4701998-2007Lexus RX 3001999-2003
Lexus RX 3302004-2006Lexus RX 400h2006-2008
Lexus SC 3001992-2000Lexus SC 4001992-2000
Lexus SC 4302002-2010

Lexus image gallery:

Lexus

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Lexus black

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