A Close Look On Ram Truck Division
When it comes to pickup trucks, the only image that illuminates in mind is of Ram. Ram Truck Division has successfully made a firm place in the market as well as in the people’s heart in very short span of time. The company manufactures world class pickup trucks which has the brand image of their own. Unlike any other company, it initiated its first pace with uptrend and steady sales in global truck market. The background and progress of the company have made it unique from other manufacture of the same sector. Let’s have a look over some of the special features about the company.
Established in 2010, Ram Truck Division was initially a child group company of Chrysler Group LLC. Interestingly, the company was initially named Dodge Truck Division and dealt with a wide range of mini and macro trucks for commercial as well as personal purposes.
Changes In The Business Plan
During 2011, Dodge Tuck division saw many fluctuations in terms of money, production and sales. The sharp and sudden ups and downs have affected the monetary policy of the company as well. Secretly, it was predicted that company will soon loss its brand image and authority over the market if such devastating conditions prevailed for long.
As a result, the business plan of the company was altered keeping the major components, like resources, production and sales target, same. The company entered into a very new marketing strategy which was sheltered under the brand name of Ram.
New Strategy Of Ram
As per the new business plans, Company got a very new brand name, Ram Truck Division. Under this, the company is said to deal with genuine truck buyers. According to Ram, the term ‘genuine’ refers to those buyers who buy trucks to satisfy their needs. In other words, the company does not focus on customers who buy mini trucks just as a style icon and their own image.
Ram’s Dealership With Fiat
Just after the Chrysler’s dealership with Italian automotive industry, Fiat, the Ram brand came into being. This has positive effects on the production and brand image of Ram. Following this event, Executive of Chrysler initiated the pending project of Semi – Trailer Mini Trucks with Fiat dealership which is to be sold under the brand name of Ram.
Even thought the Ram and Dodge share the same root, Mr. Diaz, former president of Ram suggested that both brands will have their unique themes with Ram sharing more energetic and young identify. The agreement of Reid Bigland, current president of Ram Truck Division, on above fact indicates that the company will have the unique brand image of its own. In short, this is a clear indication that mini tuck market is going to get a perfect benchmark in the near future.
Latest Ram news
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Ram Trucks are a USA based pickup truck manufacturer, which is a popular brand in the mid-weight pick up truck market. The company was established in the year 2009 as a subdivision of the Chrysler Group, which was primarily known as the Dodge Truck Division. The latest in the line of Ram trucks is the 2013 Ram 1500, which is a fast moving model and has got many positive reviews.
Revamped Ram 1500 EcoDiesel V-6 2014
Ram Truck is the famous US-based automobile brand, which manufactures light trucks to mid-weight pickups. The company was started in 2009 as a subsidiary of Chrysler Group LLC. As announced by Chrysler, the Ram division will be fully concentrating on the genuine truck customers rather than the causal buyers who just look forward to style. 2014 Ram 1500 EcoDiesel V-6 is the latest model announced by the company, which is expected to rule the roads this year.
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Ram Pickup Trucks
The Ram is a truck manufacturing brand which includes light to mid weight pickup trucks, mainly the 1500, along with the 2500 and 3500 bulk duty models. These models make use of an alternate Cummins turbo-diesel engine. The marque was established in 2009 as a subdivision of Chrysler. From the debut, Ram has improvised its technology considering fuel efficiency and half-ton power trucks.
2015 Ram ProMaster City: The Ram-PMC Is a True Rock Box
The Ram brand of Chrysler has been experiencing lots of activities in recent times with the launch of HD trucks, light duty diesel pickup and the full size ProMaster cargo van. They are not finished yet, because now comes the 2015 ProMaster City, the smallest of the Ram family. This small rock box is making its way into an already populated, a compact van segment dominated by Ford Transit Connect, Chevrolet City Express AND Nissan NV200.
Ram models list:
|Ram C/V Cargo Van||2012-2012|
|Ram C/V Tradesman||2013-2013|
|Ram Promaster Cargo Van||2014-2014|
|Ram Promaster Window Van||2014-2014|
Ram image gallery: