Lamborghini, the one who took on Ferrari

2013-11-30 00:09:23

The Lamborghini is an Italian brand of automobile manufacturer that produced luxury sports cars and SUVs and its parent company is Audi, a subsidiary of the Volkswagen Group. Production facility of a Lamborghini is situated in Sant’Agata Bolognese, Italy which also is its headquarters. The company has employed 831 employees in their facility and they have produced 1,711 vehicles in the year 2011.


Lamborghini was essentially founded by Italian magnate Ferruccio Lamborghini to compete with the established Ferrari in providing a sophisticated grand touring car to the consumer.  The company named Automobili Ferrucio Lamborgini S.p.A was founded in 1963 to sever the purpose. The company in the mid 1960 produced several vehicles that spoke for power, comfort and refinement. In the year the brand scored a high-point with its Miura Sports coupe that paved the way for a standard layout with rear wheel drive and rear mid-engine for high performance cars of that time.


The first 10 years saw rapid growth in Lamborghini but the 1973 financial downturn worldwide caused by the oil crisis pulled the company down with its sales touching unprecedented lows. The company suffered three ownership changes and one bankruptcy after that period. The bankruptcy happened in 1978. The company was acquired by the American Chrysler Corporation in 1987 which ultimately sold Lamborghini to an investment group of Malaysian origin Mycom Setdco and V’Power Corportion of Indonesia in the year 1994. Success eluded Lamborghini through the 1990s until V’Power and Mycom Setdco handed over its rights to AUDI AG, the Volkswagen Group subsidiary in July 1988.


The subsequent years saw the VW ownership infuse a new life into Lamborghini when new models and new products were brought into the market and introduced. It gave stability and the productivity increase for the Lamborghini brand. A 50 percent sales drop was suffered in the late 2000s for Lamborghini when the world experienced financial crisis because it affected all luxury car producers around the world. The Sant’Agata Bolognese manufacturing facility of Lamborghini produces finished automobiles and V12 engines. Currently Lamborghini produces V12 powered Aventador and V10 powered Gallardo and these models are available in a range of limited edition and regular specifications.


The highest sales achieved by Lamborghini are in the year 2008 and it sold 2,430 numbers of units. The Asia-Pacific region during the decade became the important market for the company’s performance and it became to amount to 25% of its worldwide marketing figures. Despite this performance the company suffered 50% drop in the sales during 2009 and only 1,515 vehicles were sold followed by 1,302 in 2010.  The trend for lower sales figures for super cars followed even in 2011.


In March 2011 the Aventador, the successor to the now extinct Murcielago, was unveiled in the Geneva Motor Show with specifications such as 349 km/h. The Laborghini Gallardo LP 570-4 was introduced to the world at Frankfurt Motor Show in the same year. In the year 2012 the Sesto Elemento was released by Lamborghini only in the use of the racing tracks. The 2013 model Lamborghini Veneno released in March and 3 customer cars and one prototype were made. It is also working out the final touches of Urus which is slotted for release in the year 2016. The future plan of Lamborghini is to make 3, 000 units a year and sell half of them in the United States.

Lamborghini models:

Lamborghini Reventon
Lamborghini Aventador
Lamborghini Gallardo
Lamborghini Murcielago
Lamborghini Diablo